The media industry is rapidly changing. Which direction should businesses go to get ahead of demand? Creativity Connected
A profound shift is taking place in the media industry, with companies moving away from traditional physical methods to adopt new digital-first workflows. Driven by advancements in personalisation technologies, AI, 5G and the cloud, these innovations are extending beyond enhanced efficiency, reshaping the way stories are told, managed and distributed. While the buzz surrounding these technologies has raised key questions about the future of media and entertainment, adopting new processes alone is not enough to stay competitive – especially considering the growing demands of modern media consumers. The next phase of successful business transformation calls for a cultural shift that incentivises innovation and creative thinking. The impact of streaming culture Media consumption has changed in the last five years. Audiences are now inundated with technological excess and are demanding more content than ever before. High- quality entertainment is expected whenever and wherever possible.
Get equipped for media’s latest evolution
According to GWI, 43% of surveyed TV consumers admit they binge-watch more than three episodes of a show at a time, whereas only 19% prefer streaming a series with scheduled weekly releases. This on-demand way of viewing has left media companies in a constant battle to keep up with the unrelenting pace of change. The problem is that this momentum shows no signs of slowing down anytime soon. The power of creative thinking in media operations is more apparent than ever. According to a recent study, 70% of surveyed companies believe creative thinking will become an increasingly critical skill in the upcoming years. Why? Because a monumental challenge like this needs to be turned on its head, and it is creative thinking – taking on a completely new perspective to problem solving – that can help media companies overcome the mire. That being said, it’s time for media companies to reimagine their approach to transformation within their business to secure a resilient and sustainable future.
With major technological transitions taking place – from Hybrid SDI/IP to Hybrid Ground/Cloud – it can be easy to take the ‘big bang’ approach to business transformation. Sony, however, is aware of the significant investment organisations have in their existing infrastructure. It can help you find a way to embrace the new while maximising return on existing systems. The first step is to identify the key business challenges and adopt a growth mindset. This means distancing from linear thinking and stepping outside the traditional operational business framework. media companies need workflow solutions, streamlining tasks so the workforce can focus on more creative and strategic initiatives. Technologies are becoming more accessible and, when integrated in the right way, provide businesses with the opportunity to reinvent Upgrade and reinvent processes In fast-paced environments,
their processes, unlocking operational efficiencies, new
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