INDUSTRY CINE GEAR
TALK SHOP Talks like this ASC panel abound at Cine Gear Expo. Don’t miss the society’s ‘Got Agent? Got Publicist’ panel this year
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believes: “Global storytelling is flourishing, audiences are hungry for stories from perspectives and places Hollywood once overlooked. That diversity of voice is good for the art form, full stop.” Her advice to emerging filmmakers today is simple. “Show up – literally and figuratively,” she urges. “The filmmaking industry still runs on relationships, and there is no substitute for being present in the rooms where ideas are forming and decisions are being made. Events such as Cine Gear Expo exist to lower the barrier to those rooms. Whether you’re a student filmmaker who’s submitted to our Film Series or a working DOP looking to discover a new piece of technology, the connections you make in person carry an authenticity and longevity no digital interaction can replicate.” She advises staying curious – keeping up to date with the new tools and tech but remembering that, ultimately, it’s still all about the story. “What won’t change is the need for filmmakers who understand emotion, who can compose a frame that makes an audience feel something. Invest in your craft and your voice first.” For the anniversary edition, the team are pulling out all the stops. As well as smoothing out logistical elements such as the registration process and entry points, and refreshing the event layout, they promise an enlightening content programme with a strong focus on AI, virtual production developments and the latest in camera, optics and lighting technology. Returning visitor favourites include the ASC ‘Got Agent? Got Publicist?’ and ‘Dialogue with Cinematographers’ panels, plus there will be a variety of celebrity filmmaker activations this year. “The annual awards ceremony and reception is another unmissable event,” promises Grosso. “It is an invite-only celebration of the industry’s finest that brings together the cinematography community at its most celebratory. Given the significance of this milestone year, we anticipate the honorees and evening will be particularly memorable. And the Film Series screenings, at which you can experience beautifully crafted
WE’RE A FORUM FOR honest, forward-looking conversation ”
they affect the livelihoods of the very community we serve,” she stresses. “That’s why Cine Gear’s role feels more important now than ever. We’re not just a trade show. We’re a forum for honest, forward-looking conversation and a place where these questions get asked openly, in community, with the people who are living them. The next 30 years, we believe, will be defined by how the filmmaking community navigates these forces together. We intend to be at the centre of that conversation every step of the way.” Cine Gear Expo LA 2026 takes place 5-6 June at the Universal Studios Lot, Universal City, California. Registration is open at cinegearexpo.com
independent work on the stages of Universal Studios, remain one of the most unique things we offer. There truly is nowhere else in Hollywood where that experience exists.” Grosso feels reflective as the event enters its 30th year, keeping an eye on the challenges the industry faces while staying optimistic about its future. “The threats are there and we do not shy away from them at Cine Gear. Artificial intelligence raises many profound questions; the consolidation of streaming platforms has tightened the market for certain kinds of content and the economics of mid-budget filmmaking are genuinely precarious. These are not just abstract concerns;
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