3 WELCOME
The evolution of YouTube has proved that people will happily watch video of the worst quality as long as the subject is engaging. But problems with sound will get them clicking to the next thing faster than you can say “intermodulation distortion”.
EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com
CONTRIBUTORS Ann-Marie Corvin Heather McLean Adrian Pennington Phil Rhodes David Davies
Maybe it’s because we humans are used to looking through messy forest thickets to find our food, but we seem able to cope with imperfect video – as long as it’s consistently imperfect. But bad audio shouts “trouble”. It’s an almost visceral reaction to turn away from it. And that probably goes back to nature too – soothe that screaming baby, flee from that snarling homotherium, think twice before sticking your hand into that log full of bees. Sound makes us react instinctively and automatically. It’s amazing then that there is a large mass of popular content producers out there who still don’t seem to care about proper placement of mics (if external mics are used at all) and with audio mixes (if they are mixing it at all) that seem to be optimised for some other, non-human species. In this issue we take our first look at some of the new technologies around sound, including advances in immersive audio which can turn your mobile device into a rival for a 5.1 living room set-up. Look for more audio focus in future issues of FEED , when we’ll cover new audio tech, offer tips and tricks for better sound, and look at audio-based content, including podcasting and radio. Hey, can you guess what the waveform on our cover is? NEAL ROMANEK, EDITOR
SENIOR SUB EDITOR Lisa Clatworthy SUB EDITORS Siobhan Godwood, Felicity Evans ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com KEY ACCOUNTS Chris Jacobs +44 (0) 1223 499463 chrisjacobs@bright-publishing.com
DESIGN DESIGN DIRECTOR Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS
Laura Bryant, Lucy Woolcomb, Man-Wai Wong, Flo Thomas, Mark George PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck
nealromanek@bright-publishing.com @rabbitandcrow @nromanek
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