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people, text, scenes and activities, or even detect flagged or inappropriate content. The cloud-based tool also provides accurate facial analysis and recognition. CAPTURING THE GUESTS A video feed from an outside broadcast van located near Windsor Castle’s St George’s Chapel captured faces of arriving guests and fed the raw signal to an AWS Elemental Live small form-factor appliance located nearby, which started the real-time ingest into the cloud-based workflow. Video processing was handled with the AWS Elemental MediaLive service. The AWS Elemental MediaPackage integrated digital rights management for secured distribution over the Amazon CloudFront content delivery network. Sky News also used the AWS Elemental MediaPackage service for live-to-VOD applications such as catch‑up TV. The Amazon CloudFront content delivery network was used to unify the content for faster distribution to viewers. The enhanced video and metadata were delivered to the front-end application and video player designed and developed by UI Centric specifically for this application. ROYAL ROI Information-rich content like that provided by Sky’s Who’s Who Live app will become increasingly common – even essential – for providers and broadcasters looking to capture more eyeballs. It’s not hard to imagine a service or app that tells you not only who is present at an event, but whose designs they’re wearing and what vehicle they’re driving, and what the prominent buildings and landmarks are at a scene, along with links to more information or opportunities to add items to your wish list or shopping cart. Sky is looking ahead to other types of events where machine learning can deliver improved ROI. With live events being a key differentiator for broadcasters, and new, sophisticated tools now widely available, we can look forward to increasingly dynamic video innovations accompanying big live events.
GUEST LIST Powered by machine learning, the Who’s Who Live app, part of Sky News’ royal wedding coverage, identified guests as they arrived – and offers us a glimpse of the future of TV
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