Buyers’ guide
Elinchrom theflashcentre.com
If you use flash in your photography, you’ll be no stranger to the experts at Elinchrom. The company has been producing reliable, high-quality lighting gear for decades, and with its Elinchrom ONE system fresh from winning the best portable flash category in this year’s PN Awards, there’s no better time to check it out than at the show. The Elinchrom ONE – which you can read up on in more detail in this issue – is a masterpiece in location lighting. It offers a package with plenty of power at the top end, simple handling and exceptional portability. At the show, you can see demonstrations of the Elinchrom ONE, but also give it a try yourself and see how light and easy to use it is. With Elinchrom’s full range of lighting products available to enjoy at this year’s stand, it’s also a great chance to see studio flash starter kits like the D-Lite One RX, and top-end models, including the ELC Pro HD 1000. You can also get to
grips with Elinchrom’s excellent range of modifiers, to see how minor differences in what you mount can have a big impact on lighting style. And, of course, Elinchrom’s knowledgeable staff and ambassadors will be on hand to answer all your questions and impart technique advice.
Park Cameras parkcameras.com
Park Cameras has been serving enthusiast photographers of over 50 years and has built a reputation as one of the top independent retailers in the UK. At the show, you can experience the company’s famously great customer service, see the latest camera gear and a whole lot more. Park Cameras is planning a host of ‘show only’ deals, covering a wide range of products – with hardware from brands like Canon, Fujifilm, Sony, Rotolight, Tamron, Epson and more. Naturally, it’s all dependent on stock, but you can expect great savings on the hottest kit, like the EOS R5, R6, Sony A7R IV and the Fujifilm X-T4. On top of that, there will hopefully be the chance to touch and try the very latest gear, including the EOS R5 C.
But Park Cameras isn’t just about new gear. It also has a brilliant trade-in and used service, offering cash for cameras and lenses you don’t want. At the show, it’ll have a used expert on the stand, who’ll be able to provide a no-obligation quote for anyone looking to sell or part-exchange kit.
Aaduki Multimedia Insurance aaduki.com
PermaJet permajet.com
One of the central appeals of printing photographs is the feel of them in your hands. What better way to experience that, than with the printing experts at PermaJet? Not only can you check out the winning and highly commended papers from this year’s PN Awards – specifically FB Distinction 320, FB Royal Gloss 310 and Museum Heritage 310 – you’ll find the full range of PermaJet papers at the stand, ready for you to enjoy.
Your home or travel insurance may well partially cover your camera equipment, but if you have lots of expensive kit, then you may not be fully protected. If the worst happens, you’re not only out of pocket, but also waiting around for kit to be replaced. With dedicated photo insurance from Aaduki, you’ll be all set. Check out the company’s stand at the convention – a free Aaduki water bottle for the first 50 people to give details for a quote – and you’ll be
There’ll be special offers on paper and desktop printers, printed examples of the whole PermaJet paper range that you can sample for yourself – and also one of the first showings of the new PermaLux premium image mounting system. An aluminium mounting solution, it gives images a uniquely vibrant look, can be printed with a regular inkjet model, and is great for all sorts of subjects. Check it out yourself at the stand.
able to chat to friendly and knowledgeable staff about the level of cover you require. A winner of numerous PN Awards over the years, Aaduki is a trusted name. With premiums beginning at well under £100, and more extensive cover available, packages also include products like business interruption cover for professionals and public liability insurance. Another show deal gives 14 months cover for the price of 12 (subject to requirements).
Issue 96 | Photography News 33
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