AWARDS MPB FILMMAKER OF THE YEAR
SOCIAL MEDIA THE SUBLIME ART OF SHORT FORM Video created for social media is a massive growth area for commercial clients who want to stand out from the wall of noise. A lot of marketing spend now goes into creating short- form video for social platforms. From marketing campaigns to branded content or virals, it’s all about using video to help grow an audience. Covering sub-one-minute vertical videos created for Instagram Reels, Facebook, YouTube Shorts or TikTok, as well as longer-length films for these same platforms, this is where instant attraction is what it’s all about. We want to see what you’ve been making. John Owen, last year’s winner, used lighting and advanced techniques like day-to-night motion lapse to make attention-grabbing content for his client’s engineering factory.
at producing professional results. Amaran continues to expand its collection of fixtures, which includes sleek panels, versatile tubes, on-camera options and even a Magsafe- compatible smartphone light. Amaran makes it ridiculously easy to take your content from basic to advanced with lighting that hits the sweet spot of quality, affordability and ease of use, and the Amaran app makes the experience even better. It’s an all-in-one control centre, letting you adjust brightness, tweak colours and fine-tune your set-up directly from your phone or desktop. Whether you’re starting out or are already a content pro, Amaran helps you unleash your creative potential. The winner of the social media category will score the epic Amaran Ace 25c Kit, the Amaran Go and the Amaran Tag. Time to shine even brighter!
In the ever-evolving world of content creation, good gear is the secret sauce. Social media is a serious business for pro filmmakers; creating great content for clients who have realised their audience will no longer accept shoddily-produced work. To up your production values, investing in seriously good lighting and modifiers to go with it is the way to go. This is where Amaran steals the spotlight with its range of great-value LED lights that are stunners with truly pro-level performance. Whether nailing a viral TikTok, shooting cinematic YouTube content, snapping jaw- dropping Instagram shots or streaming live on Twitch or Kick, Amaran’s got the perfect tools that don’t have to break the bank. The sister brand of Aputure, Amaran uses lots of the same tech, but often in smaller and more compact lights that are just as good
INSTRUCTIONAL MASTERING THE HOW-TO FILM
Helping a viewer do something new or improve is a key kind of filmmaking that takes lots of planning and logical thinking to get right. This category is for those how-to videos, instructional pieces or training movies that aim to share skills or knowledge with others. Whether you were involved from scripting through to final production for a client, or just in the actual filming or post, it doesn’t matter. Videos submitted to this category could explore anything: becoming more mindful, learning crucial DIY skills, choosing tech kit or whatever else might inspire a viewer to learn and improve. Showcase for the world just how professional and slick a how-to or instructional video can be.
SPONSORED BY
33
PROMOVIEMAKER.NET
Powered by FlippingBook