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T he CVP projects team delivers end-to-end solutions, from design and specification to seamless installation and training. With a flexible and collaborative approach, it tailors each project to your needs, leveraging an extensive supplier network and industry connections to ensure the best technology fit for you. Its expert project management and reliable equipment supply bring together the right people and technology to create future- proof studio environments. Talk to the team on 0208 380 7400 or email projects@cvp.com to learn more. Delivering solutions to fuel your creativity
at Zest. “They make sure that vendors come on site to train the team, loan us equipment to wet test and help us plan for future workflows.” To further support the implementation process, CVP delivered on-site training on MoCo sliders, LightBridge, Steadicam and virtual production techniques. This enabled staff to rapidly upskill and gain practical experience with new production technologies. CVP also provided ongoing after-sales support, such as very fast turnaround on repairs and loan units, so production could always continue without interruption. To support Zest’s wider technology strategy, including its move into food content, CVP’s consultancy team helped plan future workflows and explore new production capabilities. By working closely together, the teams built a symbiotic professional relationship in which CVP supported Zest’s long-
term development rather than simply supplying technology and services. Over recent months, Zest has strengthened its in-house production capabilities significantly, achieving faster turnarounds and better creative quality, backed by the confidence to take on more complex work for multiple brands. For example, the upgraded set-up has allowed Zest to bring food photography and video in-house for the first time, opening up a new category of work. “Working with CVP fills me with confidence because they have always been super reliable and full of expert advice,” says Leanne Woods. “They feel like an extension of our team and support us in being set up for success.” With access to more advanced tools, including open gate cameras and accurate motion control, the Zest team can capture multiple formats from a single technological set-up, significantly
improving efficiency. Backed by more consistent workflow, they can deliver accurate, reliable product representation across all brands and content types. The partnership with CVP also provides ongoing expertise and support to help Zest plan for future production needs and adopt the latest technologies with complete confidence. Collectively, these initiatives have enabled this growing team to match the standards of external agencies, supporting its long- term goal of becoming a best-in-class in-house operation. “Our shoots now match the quality of work you’d normally see in higher-end commercial campaigns,” says Kuchanny. “With CVP’s support, we can keep pushing our capabilities and move into even more advanced production work.”
ENTERING THE BIG LEAGUES Sainsbury’s
brought in CVP to help Zest compete with work done by external agencies
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