meant that our choice of partner was absolutely vital." Having worked closely with CVP for many years, Zest once again drew on its trusted relationship to identify the equipment and workflows needed to properly expand its in-house production capabilities in line with objectives. CVP then worked closely with Zest to match technology to creative ambition, helping the team identify the right tools to maximise the quality of in-house output. This included providing advice on a wide range of requirements, including camera systems, lenses, lighting, motion-control tools and workflow set-up. The work was driven
by the core objective of ensuring equipment choices aligned with both day-to-day e-commerce work and higher-end campaign requirements. As part of this process, CVP provided direct access to manufacturers, which enabled Zest to receive expert training and product demonstrations from the manufacturers themselves, including on-site testing before purchasing. This played an important role in helping the team make confident decisions about key investments. “CVP gives us a holistic ability to choose equipment, test it and get the right advice when we need it,” explains Andy Kuchanny, senior videographer
CVP WORKED closely with Zest TO MATCH technology to ambition ”
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