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We find out how Zest, the Sainsbury’s in-house creative agency, shaped its impressive production capabilities with support from CVP Z est is the Sainsbury’s in-house creative agency, which produces e-commerce, social, campaign, PR and collaboration content Part of the challenge was that previous suppliers had struggled with slow response times and limited expert
advice, making it difficult for Zest to achieve its ambitious objectives. So, to move forward more effectively, Zest had to scale its capabilities while maintaining consistently high-quality output across its multiple studio locations and brands. This included upskilling existing team members and ensuring colleagues could use complex tools with confidence. As part of this process, reliable access to equipment was essential, along with guidance on product selection, workflow development and an integrated long- term approach to planning. “One of the biggest challenges of bringing production in-house was just to make sure we had the right expertise and the right set-up in place from day one,” says Leanne Woods, studio operations manager for GM and food at Zest. ”We wanted to make sure we could match the standard of external agencies. This
for Sainsbury’s, Argos, Habitat, Tu and Nectar. Across these famous brands, it manages the end-to-end creative process, including concepting, styling, set design, set building, photography, video, editing and post-production for every platform and audience. Established in 2023, Zest’s responsibilities have gradually expanded across more brands and content types. As part of its development strategy, the team needed to ensure it had the right expertise and equipment. In particular, its production environment required rapid turnaround times, in order to handle frequent last- minute requests and react quickly across each creative project. Its move into food photography and video introduced technical challenges that needed new skills and specialist equipment.
THE ZEST OF LIFE CVP has given Zest the confidence to take on more complex production requests with greater zeal and efficiency
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