PLAY TO WIN A seriously short turnaround meant the V Studio team had to make the most of all their experience to create the OREO Night Twist ad at a high standard
Tools such as Kino Flo’s MIMIK lighting systems were used to project environmental lighting from the volume itself, helping foreground action sit naturally within each scene. Vitally, VP enabled the VFX team to play a more active role earlier in the process. “We love how VP offers a creative canvas for artists,” enthuses Gifford. “Artists can now be as involved in pre-production as they are in post-production.” Working closely with the directors, the team visualised the entire story through 3D and constructed visual backgrounds that were pre-approved before shooting began. “This gave creatives and clients a clearer picture of the director’s vision and ensured that fewer decisions were left to be resolved in post,” he adds. “This resulted in a richer visual environment that allowed talent to feel fully engaged in their space in a way that’s not possible with a traditional green screen VFX shoot.” For Gifford, the project reinforced the value of a hybrid workflow. “We are strong advocates of this; where the outstanding talent of every on-set crew member is combined with the excellent work produced by our VFX artists,” he says. “Our team was able to leverage the unique position of AI in conjunction with the craft of our artists to produce high- quality visuals that would not have been possible within the condensed timeline required for this project. “This approach opens the door to new ways of working, where talented artists augmented with AI capabilities allow us to say yes to our clients more often,” Gifford adds. “Because of this, we can craft visual landscapes that are a noticeable step up compared to what was achievable just two years ago. We look forward to continuing this collaboration and strengthening the relationship between VP, GenAI and VFX.” OREO Night Twist is a great example of how VP can be used in a simple but effective way. Through careful planning, human creativity supported by AI (only where it works), CGI (when necessary) and a strong emphasis on in-camera execution, the team created multiple distinct worlds within a tight schedule – maximising creative impact while keeping post-production lean.
UNLIKE A CLASSIC GREEN OR BLUE SCREEN SET-UP, YOU CAN see and control the world you’re working with in real time ”
Find out more at thevstudio.co.uk
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