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28 ADVERTISEMENT FEATURE SAMSUNG

ROBOT OS Itsayssomethingaboutaproductwhen the CEO of a cutting-edge robotics company relies on it for the company’s very survival

used on movies like Marvel’s Thor: Ragnarok and many commercials and corporate work. The company is only three years old and was busy from day one. As CEO Sean Brown says, “A lot of people were just waiting for a company like ours to exist.” If you watch any television or movies you would unwittingly already have seen their work. Much of Motorized Precision’s work is for commercials; the movement of the cameras is designed to present to the viewer exactly what the advertising agencies want them to see. A camera person could arguably do the same but what the robots promise is the same movement repeated as many times as you want in exactly the same way, or change it and repeat again. It’s very high-end motion control.

of his company: the base software that actually runs the robots. “We have a number of robots at different sizes and have to move them around the world for demonstrations and of course delivery. To boot up the robots, we had to hook up a large tower PC and use its drive as a boot drive. This was a clumsy way of doing things but we needed the speed of a PC to upload the software on to the machines. I was on the lookout for a simpler solution when I saw Samsung’s Portable SSD T5 drives, which come in 250GB, 500GB, 1TB or 2TB. They were so effective that we now use these portable SSDs as the external boot drive so we can run our software on any computer. For instance we boot into Windows using the Samsung SSD drives and if the computer goes missing or breaks we still have the software with us everywhere we go. “We can also switch computers when we’re in development with different robots and different systems

otorized Precision is one of just a few robotics companies working in the cinema production world. Its

ABOVE The large robotic arms are employed primarily in commercial shoots.

products are basically large robotic arms that are designed to carry out exact movements pre-programmed in to them. The arms are able to carry all types of high-end cameras, including slow-motion, to film the movement that has been pre-determined for them. These robots have already been

OS ON A DRIVE But Sean Brown of Motorized

Precision had a problem and it had to do with the so called ‘Crown Jewels’

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