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Smart shooter from Sony The flagship Z300 camcorder boasts AI and cloud-first features, plus anti-fake technology S ony’s new flagship handheld camcorder in its XDCAM line-up is designed for professionals working in news, broadcast, events and
documentary production. The PXW-Z300 features three 1/2in 4K CMOS Exmor R sensors and Sony’s Bionz XR image processing engine, also found in the brand’s Alpha and FX series cameras. It’s paired with a dedicated AI processor, enabling precise subject recognition based on eye, face, skeletal structure and posture. The AF maintains tracking even when a subject turns away or is wearing a mask; an auto-framing mode dynamically adjusts composition. One of the Z300’s headline features is its ability to embed digital signatures directly into video files – it’s the first camcorder in the world to do so. Built on the C2PA (Coalition for Content Provenance and Authenticity) standard, this tech helps verify authenticity in journalism and documentary work.
The camera supports up to 4K/60p 10-bit 4:2:2 recording in XAVC Intra and Long GOP, alongside broadcast-friendly MPEG HD422 and MP4 proxies encoded in HEVC. It features a 17x optical zoom lens with a constant f/1.9 aperture and three independent rings for focus, zoom and
iris control. A digital extender offers 1.5x zoom in 4K and up to 4x zoom in HD, with the promise of minimal quality loss. Sony has also enhanced its ergonomics and usability by adding a new flexible LCD arm that holds the monitor and adjusts on three axes, much like many of its higher- end cinema cameras. A high-brightness, 3.5-inch screen with 2.76 million dots is ideal for both shoulder-mount shooting and waist-level monitoring. Connectivity is central to the Z300, as it supports live streaming via RTMP, RTMPS and SRT, and content can be transferred over Wi-Fi, 5G or wired LAN. The camera integrates with Sony’s C3 Portal and Ci Media Cloud for real-time file sharing and remote editing. It also supports the PDT-FP1 data transmitter via the new side V-Mount attachment, great for transmitting from the field without additional rigging. The camera accepts up to four channels of audio with XLR inputs and Sony’s Multi Interface Shoe. It will also support proxy four-channel audio in a future firmware update. Gamma choices include S-Cinetone, ITU709, 709tone, HLG profiles – and LUTs can be imported. Sony’s Monitor & Control mobile app enables remote operation and multicam control. It’s expected to begin shipping in autumn, with pricing to be confirmed. sony.com
“The Sony Z300 has the ability to embed digital has the ability to embed digital signatures directly into video files – it’s the first camcorder in the world to do so”
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