BUSINESS REEL TALENT
SPECIAL
TAKING THE AI ADVANTAGE
One of the most notable industry shifts is the widespread adoption of artificial intelligence. A staggering 91% of creators now use AI in some form. While almost half use it for creative inspiration, 40% cite workflow speed as the key benefit. From automated transcripts and video editing to AI-generated images and content recommendations, creators are adopting a host of tools to work smarter. ChatGPT, Claude, Midjourney, Adobe Firefly and Photoshop (Beta) are all AI tools that can eliminate tedious tasks and become powerful creative partners. The trend is particularly pronounced among full-time creators, 96% of whom are actively integrating AI into their workflows. But it’s not just about efficiency. Creators are also using AI to personalise content recommendations, recognise images and video elements, adapt music to fit content and run virtual assistants or chatbots. It’s also no surprise that 98% of creators use music, and 94% say that it directly contributes to success.
STEADY HAND A phone on a gimbal can be good enough if the content is compelling, but production values are rising
The top challenges cited include time constraints, creative burnout, algorithm unpredictability, plus the bugbear of finding the right music and the licensing issues that come with it. This is especially important when publishing content across different platforms, as rules can vary.
Looking ahead, creators expect AI to further shape the landscape with auto- personalised content and AI-assisted brand matching. Despite optimism and growth, creators face significant hurdles – often in the very areas that give them greater control.
LIVING THE DREAM Becoming a YouTuber is a goal for many, but you need the skills and drive to pull it off, as well as the right equipment
What professional filmmakers and content producers can take away from this year’s report is that the definition of success is shifting. It’s no longer about viral hits or big-brand clients alone. Stability, creative freedom, community and sustainable revenue are the new benchmarks. For many, this means Finally, innovation is essential. As the creator economy evolves, standing still is not an option. The most successful creatives will be those who experiment, collaborate, automate where needed and never stop refining their storytelling. WHAT IT MEANS FOR PROFESSIONAL FILMMAKERS building personal brands, monetising directly and embracing AI as a silent partner in the background. Secondly, professional standards are rising. Whether you’re a YouTuber, wedding filmmaker or branded content specialist, your audience now expects a polished, emotionally resonant, multi- platform experience. Music, mood, message and visuals must all align.
42
PRO MOVIEMAKER
Powered by FlippingBook