REEL TALENT
BUSINESS
PROFESSIONAL CREATOR THE RISE OF THE
As content creation grows from a side hustle to a serious job, here’s how filmmakers can build sustainable careers
WORDS ADAM DUCKWORTH
T he creator economy is no longer a niche or a trend, but a thriving global industry. With more than 85 million individuals and 110 million companies involved in content creation, it’s now an ecosystem rich in ambition, tools, challenges and potential. The business of making content has come of age. Once viewed as a side hustle, creative work is now a full-fledged profession.
One of the biggest benchmarks highlighting these changes is the annual Future of the Creator Economy Report, backed by stock site Epidemic Sound, based on a survey of 3000 creators in the UK and US. For filmmakers who aren’t yet creating their own content but want to tap into the booming creator economy, the report offers a clear roadmap. And things are certainly changing quickly.
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