ADVERT I SEMENT FEATURE
BIG-SCREEN FUN Popcorn at the ready, Cambridge BID’s alfresco cinema returns to the Market Square this summer. These much-loved events animate a space that’s usually quiet and unused at night, bringing it to life with a family-friendly evening of fun FREE OUTDOOR CINEMA This year, the programme of free films is set to delight audiences of all ages, with double screenings in July and August. There will be two different films each evening, starting from 6pm. The season opens on 23 July with the final instalment from Woody and the gang, Toy Story 4 , followed by Will Smith in the all-singing, all-dancing Aladdin reboot. Then, on 13 August, it’s the turn of The Secret Life of Pets 2 and Yesterday , the Beatles musical film the world fell in love with in 2019.
1. YOU HAVE MORE CHOICE Cambridge indies are amazing places to pick up unique and interesting products you won’t find in large chains. They’re perfect for gifts, offering a wide range of creative and personal ideas to impress friends and family. Cambridge has numerous artsy and eclectic gift shops to browse. Check out Jacks on Trinity for a quintessentially Cambridge treat, Ark for that quirky present, or pop to the new streetwear store Groovy Garage for vintage finds. A face-to-face interaction with a local shopkeeper is far more interesting than one with a computer screen. The great thing about shopping independent is that you can ask questions, communicate, and get to know the person behind the business. There are plenty of boutiques across the city for those important purchases, including Bowns, Boudoir Femme and Lilac Rose for ladies; Trotter & Deane, Giulio or Sevenwolves for menswear. 3. IT’S MORE ECO-FRIENDLY Shopping local is definitely the ethical choice, with fewer deliveries meaning fewer trucks on the road and lower emissions. When it comes to produce, you’re often supporting local farmers, while safe in the knowledge that your food has had a short field-to-plate journey. For amazing local meals in Cambridge, we recommend Vegan Vice for delicious vegan food, or The Cambridge Chop House for a Sunday roast or steak. Cambridge is home to more than 250 independent businesses, ranging from gift shops to delis, fashion boutiques and more. Pick up an Independents Map showcasing great indies – and explore, shop and eat local. Visit love-cambridge.com for city trails and inspiration on Cambridge’s hidden gems. 2. YOU GET A MORE PERSONAL EXPERIENCE GREAT REASONS TO SHOP LOCAL!
THE OLYMPICS 23 JULY–8 AUGUST
The biggest sporting show on earth is coming to a screen near you! Head to the Market Square on 23 July to see the opening ceremony at midday. From 26 July, you can catch the rest of the action in Station Square. Cheer on Team GB as they battle it out for podium places in Tokyo. Timings will be subject to the schedule, but expect most of the activity to be from lunchtime.
All events are subject to Covid-19 restrictions. Please keep an eye on our social media pages for up-to-date information.
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