FEED Issue 05

62 START-UP ALLEY CloudBounce

Words by Ann-Marie Corvin

In this month’s Start-up Alley, we feature a digital diet app to help consumers get control over their ballooning screen addictions, new analytics tools for streaming video, and cloud-based audio mastering on demand

MASTERS OF MASTERING Founder Anssi Uimonen saw a gap in the market, launching CloudBounce to oer mastering for online content CLOUDBOUNCE COUNTRY: FINLAND STARTED: 

W hile digital music creation tools and distribution channels have become more accessible, audio mastering, that last step in the post-production process, often gets overlooked, despite growing user expectations of better sound quality. Cloudbounce’s founding members, Anssi Uimonen, who is the firm’s chief executive, and Pekka Jääskeläinen, the CTO, hail from the music industry and decided to tackle this issue head-on two years ago with an automated mastering service targeted at the millions of content creators making online music and audio content. The CloudBounce mastering engine, which launched in 2016 and is now used in more than 80 territories, claims to provide a fully automated cloud-based audio mastering service online with professional results in minutes.

IT WILL REQUIRE A GLOBALCOMMUNITY TO PARTICIPATE… PROVIDING AND RANKING ENOUGH DATA FOR THE AI MODELLING TOMAKE USE OF

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