57 HAPPENING Broadcast Asia
APAC IS PROJECTED TO LEAD THE TREND FOR UHD SERVICE LAUNCHES
PARTNERS IN APAC FEED’s partners kept copies of the magazine on their stands at Broadcast Asia. We’re grateful for all their amazing support!
■ ConnecTechAsia (Broadcast Asia, CommunicAsia and NXTAsia) will return in 2019 from 18-20 June expectations, as we presented our new IPTV/OTT monitoring solution at the show. “The APAC market is not a unified single market, as it is composed of numbers of countries with dierent cultures. Generally speaking, each country may have its own requirements so diversification of product features to cater for dierent requirements is necessary.” Broadcast Asia was particularly special for us at FEED. The show was our first APAC. We had magazines all around the trade show floor, including the stands of our vendor partners AWS Elemental, EVS, Mediaproxy, NewTek, Telestream, TestTree, V-Nova, Photon Beard, and The Vitec Group. Thanks, guys, for your support!
The show has become a bellwether for the Asian market as a whole. “Asia is currently experiencing two extreme market sectors when it comes to advancing technology,” said V-Nova’s head of innovation, Rick Clucas. “Japan and Korea are pushing 4K capabilities and beyond, but the rest of Asia is still trying to make the move from SD to HD. “Within the APAC region, OTT to mobile is vital as many countries do not have the fixed line connections required for IPTV,” Clucas continued. “As a result, being able to deliver 1080p25 at under 1Mbps is critically important to make this work without crashing networks. “APAC is projected to lead the trend for UHD service launches, but it is important that 4K distribution is economically viable for broadcasters, operators and streaming service providers.”
While the Broadcast Asia show expands its focus on software, mobile, OTT and streaming technologies, it will always have a core of solid production exhibitors. Lighting veteran company Photon Beard observed that there was a growing demand this year for aordable LED lighting. “It’s certainly here to stay as more end users convert their kit,” said Photon Beard MD Peter Daarn. “It was great being able to meet our many customers, dealers and friends face to face. The internet is great for keeping in touch but you can’t beat a face-to-face meet up.” “At Broadcast Asia, we have seen that the IPTV and OTT market is still expanding,” said Nicolas Guyot, product engineer at French test and monitoring company TestTree, “and that meets our
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