48 ECOMMERCE Crystallize
A NEWWORLD OF OTT SERVICES
A Norwegian start-up is taking advantage of a VOD revolution fueled by AWS
Elemental’s suite of cloud-based media tools
rystallize is Bård Farstad’s second start-up. Previously, the CEO and his brother, Aleksander, founded eZ Systems, which provided
content management services for big subscription brands like Elle, Vogue, the Financial Times and The Economist. “One thing we discovered is that it’s quite painful managing subscription-based business models,” says Farstad. “You may have a physical product you’re delivering, as well as digital access, and you may have streaming video, like the Financial Times… and that is very diicult for media companies to manage. We see this struggle over and over again.” To relieve this pain point, the brothers founded Crystallize, a cloud-based ecommerce platform, with the purpose of oering companies a modern, subscription- based business model that would help orchestrate the delivery of diverse products across diverse platforms. “We wanted something on an enterprise level that you could rather quickly go to market with and would let you experiment with diering oerings of physical products and virtual products.”
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