Words by Michael Burns
VFX powerhouse Digital Domain has partnered with the British Fashion Council to put the consumer right at the centre of the world’s biggest fashion events
Renowned for modelling virtual humans for use in films, Digital Domain recently created a virtual reality spectacle featuring real human models in one of the fashion industry’s flagship events. The world got an exclusive runway seat beside the fashionistas as February’s London Fashion Week was presented in 360-degree VR. One of the ‘Big Four’ fashion weeks, its catwalk events showcase over 250 designers and are attended by more than 5,000 press and buyers. It is organised by the British Fashion Council (BFC), which also runs London Fashion Week Men’s, The Fashion Awards and London Fashion Week Festival.
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