3 WELCOME
EVERYONE IS A BROADCASTER! SO NOWWHAT?
It’s become a cliché, but the truth is, each of us has a staggering arsenal of global communications tools literally at our fingertips, and using them intelligently has now become an essential part of doing business – no matter what your business is.
EDITORIAL EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com
In this issue we look at how businesses are using video to boost their brand, drive sales, and expand their client base. We feature an investment bank that has turned the abstract world of finance into a fascinating video oering which takes us around the world and into the lives of the people benefited by its work. We look at how London Fashion Week brought customers catwalk-side to experience the work of top designers with 360 video. And our monthly round table oers invaluable tips on how to use video in creative ways to take your business game to the next level. This month we also check in on the state of 4K. Ten years ago, there wasn’t much debate about moving to HD – it was a goal that all video content would naturally progress toward. But now, with so many platforms and content types competing – as well as most of the world watching video on mobile – the path to 4K, HDR and other higher formats is far from clear. We also feature coverage of FEED ’s Asia debut! At last month’s Broadcast Asia show, we were proud to join in the APAC media tech conversation at the region’s biggest industry trade confab, and grateful to our exhibitor partners who helped promote FEED at the show on their stands!
CONTRIBUTORS Michael Burns
Ann-Marie Corvin Adrian Pennington SENIOR SUB EDITOR Lisa Clatworthy SUB EDITORS Siobhan Godwood Felicity Evans
ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com SALES MANAGER Krishan Parmar +44 (0) 1223 499462 krishanparmar@bright-publishing.com Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS Flo Thomas, Man-Wai Wong, Lucy Woolcomb PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck DESIGN DESIGN DIRECTOR
NEAL ROMANEK, EDITOR
nealromanek@bright-publishing.com @rabbitandcrow @nromanek
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