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convenience of Internet technology is long. Explaining to your child how you used to rent videos when you were their age feels a bit like explaining how you had to go hunt bison to get your food. Amazon and other ecommerce giants can oer a greater selection, more cheaply, than most brick and mortar shop can compete with. An enterprise that wants to thrive has to get creative. VIDEO IS VITAL In the past decade, businesses have put a lot of hope in SEO – search engine optimisation – the theory being that if you can only get a higher rank in a Google search, you will get more business. Paying attention to SEO is good online hygiene and any quality business will do all it can to make sure its ranks well in search engine returns. But SEO is mostly a
MARK BLAIR: Every business is now a media business. There’s no excuse for not building engagement with video
he online world has been a blessing and a curse for business. A blessing for giving us instant communications everywhere
in the world, oering greater control over supply chains, adding broader engagement – anyone could make a list of a dozen things o the top of their heads. But for all the talk around democratisation of the Internet, the facts are that digital technologies have tended to enable a very few players to control big percentages of certain markets. The list of sectors that have been decimated by the
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