11 NEWSFEED Updates & upgrades
FORMULA REVS UP FOR AWS TOOLS
UK broadcaster ITV has adopted a new content management platform from TVT. The ContentSelect solution will manage media logistics, content preparation and access services across all ITV’s platforms. The system will link teams across the organisation and connect to ITV’s global partners. TVT has created an integrated media asset management platform for ITV, ITV2, ITV3, ITV4, CITV, ITVBe. and ITV Choice internationally. TVT will allow ITV’s compliance, media logistics and operations teams and TVT’s media management and access services teams, as well as third-party providers and localisation partners, to all have real-time visibility and access to content management tasks. Users will be able to track workflow progress from receipt of material, through content preparation and compliance editing to access services and localisation, through to delivery for linear playout, on-demand services and international fulfilment. NEWMAM PLATFORMAT ITV
The Formula One Group is moving its infrastructure from on-premises data centres to Amazon Web Services. AWS will provide Formula 1 with tools to enhance its race strategies, data tracking systems and digital broadcasts. These include Amazon SageMaker, a managed machine learning service that enables developers and scientists to build machine learning models, and AWS Lambda, an event-driven serverless computing service. The organisation will also use AWS Analytics services to examine and analyse metrics in new ways. Formula 1 has also selected AWS Elemental Media Services to power its video asset workflows, enhancing the viewing experience for its 500 million-plus fans worldwide. By streaming real-time race data to AWS using Amazon Kinesis, Formula 1 will be able to capture and process key performance data
for each car throughout every race. Using advanced machine learning by Amazon SageMaker, Formula 1 can then determine how a driver is performing and whether or not drivers have pushed themselves over the limit. Formula 1 hopes to share these insights across broadcast and digital platforms to improve the fan experience.. “By leveraging Amazon SageMaker and AWS’s machine- learning services, we are now able to deliver these powerful insights and predictions to fans in real time,” said Pete Samara, Director of Innovation and Digital Technology at Formula 1. “We are also excited that the Formula 1 Motorsports division will run High Performance Compute workloads in a scalable environment on AWS. This will significantly increase the number and quality of the simulations our aerodynamics team can run as we work to develop the new car design rules for Formula 1.”
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