Global head of marketing for Tata Communications’ media division, Kevin O’Meara, explains how going remote and adopting sustainable practices is a business-savvy decision
et’s rewind the clock to 2018, when remote (or REMI) video production was yet to become widespread. In those halcyon pre-pandemic
from remote locations and managing it from a central control room had already existed long before Covid-19 entered the picture, there had been many doubters in the live sports broadcast world. But the needs created by successive lockdowns forced their hand, and the ability of remote and distributed set-ups to provide top-quality coverage proved itself. And without a doubt, the pandemic hastened its wider adoption, but is the momentum now fading? TAKING AIM AT SUSTAINABILITY Media companies have long spoken about the industry’s environmental impact, and sustainability is a frequent
days, live sports and entertainment productions were characterised by a flurry of outside broadcast (OB) trucks, colossal control rooms and a multitude of crew members being dispatched across both countries and continents. The concept of conducting live productions from remote locations with minimal crew or limited staff seemed like a distant dream. While the tech that underpins integrated workflows for capturing live content
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