FEED: What can the broadcast, video, social and streaming media industries do to improve awareness and popularity for women’s sport? SUE ANSTISS: Sometimes it’s as simple as thinking about it. Taking the approach of ‘if we’re recording this and investing in this on the men’s side, what are we doing for women?’. It’s also about overcoming the inertia of what’s always been done before – getting people to think broadly and understand that change takes effort. I would also encourage them to recognise the huge audience, knowing there is money to be made in women’s sport. It’s not just women watching, it’s men and women. Research has shown that women’s sport is more progressive, inclusive, inspiring and cleaner than men’s sport. There were 1.8 million people who watched the Women’s Euros last year that didn’t go on to watch the Men’s World Cup in Qatar. People come to women’s sport for entertainment, engagement and inspiration.
INSPIRED TO PLAY It’s time to think laterally about our approach to broadcasting women’s sport – it has the potential to revolutionise the field
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