According to Nielsen, streaming reached a record high in July 2023, with 38.7% of TV usage coming from streaming, 29.6% from cable, 20% from broadcast and 11.6% from ‘other.’ In July 2022, cable dominated TV usage, with 34.4%, versus streaming, which accounted for 31.5%. STREAMING SHARES
In a survey by YouGov, of all UK adults, 70% watch TV by paying for a licence, while 63% pay for a streaming service – and a mere 12% pay for physical box sets. When separated by age, however, these numbers flip; of those aged 18-24, 69% pay for streaming services and 47% pay for a TV licence. In addition, women appear more willing to pay for TV than men, with 74% and 64% of women (67% and 61% of men) paying for licences and streaming services, respectively.
TRENDED VIEW
100%
9.6
9.7
10.9
10.4
10.1
11.6
11.9
11.7
11.6
11.5
11.6
12.5
12.5
80%
31.6
32.4
31.6
60%
32.8
32.8
34.3
34.1
34.0
36.4
31.3
31.5
37.7
38.7
40%
32.9
31.8
33.8
30.9
30.4
30.2
31.1
31.5
34.5
31.1
34.4
30.6
29.6
20%
21.6
22.1
SEPT 2022 24.2
OCT 2022 26.0
NOV 2022 25.7
24.7
JAN 2023 24.9
23.8
MAR 2023 23.3
23.1
MAY 2023 22.8
JUN 2023 20.8
JUL 2023 20.0
0%
AUG 2022
DEC 2022
FEB 2023
APR 2023
JUL 2022
Broadcast
Cable
Streaming
Other
HOW BRITS WATCH TV SHOWS
100%
90%
80%
70%
60%
For watching films, the numbers are much more similar, with 63% paying for a streaming service and 62% paying for a TV licence. Additionally, 34% of Brits watch films in the cinema – negating the need to own a TV – and 18% are old-school (purchase DVDs).
50%
40%
30%
20%
10%
0%
JUL 2019
JUL 2020
JUL 2021
JUL 2022
JUL 2023
Paying for TV licence (eg BBC iPlayer)
Paying for online streaming services (eg Netflix)
Buying DVD box sets
None of the above – I watch TV shows but never pay for them
Not applicable – I never watch TV shows
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