ELASTICITY COUNTS
Broadcasters and service providers are increasingly struggling to produce content with high storytelling value, on budgets that seem to be deflating by the day
he pressure is on everywhere: service providers are attempting to outdo each other with ever-more alluring production propositions – and ever-lower margins. This poses two challenges: until recently,
service providers needed to purchase more bespoke hardware to deliver what broadcasters and viewers expect in light of a transformational consumption model; and they need to find ways of increasing efficiencies across their business. How long can this reasonably last? COUNTERMEASURES While the sky was the limit, it was rather common to purchase processing hardware to cover peak usage and special events, and to let it sit idle up to 85% of the time. Some of those who had already migrated to IP began exploring resource-pooling strategies to keep their expenses from spiralling out of control. These involve installing bespoke processing gear in one location and using broadcast control systems like VSM to enable and regulate access to
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