LESS IS MORE Harder, better, faster, stronger – Ross Video’s
yperconverged Solutions might sound complicated, but the concept is simple; we use hyperconverged products,
platform, creators save time, money, space, and – importantly – energy. GREEN GADGET Ross Video’s Hyperconverged Solutions, like the Ultrix, are environmentally friendly on several fronts. Firstly, “there’s less material being used. That of course means at the end of the life cycle, there’s less waste, less material we have to reclaim, there’s less going into a landfill,” says Fryer. Not only are Hyperconverged Solutions smaller, but they’re denser. “Denser circuitry, fewer cords, fewer power supplies… there’s less power being used to make the solution work,” states Fryer. “Less energy is ultimately less CO2 emission.” There are other, less obvious ways Hyperconverged Solutions foster sustainable practices – one being
Hyperconverged Solutions improve production efficiency
like smartphones, in our everyday lives.” According to Alun Fryer, Ross Video’s technical marketing lead on Hyperconverged Solutions, “it’s taking what used to be a bunch of separate pieces of equipment or parts of a solution and combining all of them into one. “If we go back 20 years, we might have walked around with a phone and a camera and a calendar,” explains Fryer. “Now, it’s all in our phone.” For broadcasters, the phone, camera and timer in question are replaced by routers, production switchers, audio mixers and other pieces of physical equipment. When these separate solutions are condensed into a single
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