Joada Allen-Booth Visualised It Company director and producer
What are some of the best ways for businesses to use video? To educate, inspire, instruct and provide added value. On a basic level, it’s the best sales tool there is, but when companies use it for after-sales support and training, it adds value to their already great offer. Give us your best corporate video success story. Our manufacturing clients that didn’t use video or social media and now have
videos with 17,000 views. These figures are from their target audience: industry professionals interested in their product. We can match many of the views to orders that follow, which is great for ROI. The companies have video training manuals and support for drivers. Their customers love this attention to detail, so they return, as they get far more for their money. Which is your current favourite tool in your video creation workflow?
I love our new Canon EOS R6 cameras, they’re outstanding. Second would be Premiere Pro 2022. What word of warning would you give to a business hoping to expand its video offering? Plan the purpose and target audience. Give 75% of your time to pre-production, avoiding pretty videos that don’t do their job. There should always be an ROI, it’s not simply to look nice.
Matt Tuffin Our Media Director of video content
What are some of the best ways for businesses to use video? It’s a developing landscape, as there are so many options for people to fulfil. The tendency is to think ‘go big or go home,’ pouring money and resource in, without consideration for strategy and distribution – meaning the end result will always be disappointing. There’s so many options from a lower-cost, lower-effort perspective, which will gain as much traction with the right audience as spending
about sanitation in rural India, which was extremely hard work, but important. A couple of animation projects for Zurich and the RSPB were exciting to see realised from a written brief, but our documentary about Tintagel Bridge for English Heritage was a highlight. We’d followed the design and construction for years, and shot hours of footage around it, so seeing the conclusion of both the video and bridge was extremely satisfying.
Which is your current favourite tool in your video creation workflow? Frame.io is an exciting addition. It centralises a number of other apps and sites, is great for archiving, and the client review tools are fantastic. I’m glad we’ve moved from server storage to cloud – it has revolutionised working from home for my editor!
lots on a two/three-day shoot. Animation is great for reducing complication and getting a point across – a simple VO with stock video can work – and reusing existing assets helps keep the drumbeat of content on your channels. Lockdown showed us you should embrace simplicity – a laptop camera may not be the
REUSING EXISTING ASSETS KEEPS THE DRUMBEAT OF CONTENT ON CHANNELS
best quality, but serves a purpose if travel logistics prove a headache. A day of filming is a way to gather assets for uses across multiple channels. It’s the video equivalent of upcycling – think of what else can be created from something that’s seemingly served its purpose. Give us your best corporate video success story. I’ve been fortunate to be involved in big projects, and very rewarding smaller ones. I filmed a documentary
What word of warning would you give to a business hoping to expand its video offering? Make sure you have sound reasoning and trackable aims. Video engages people on an emotive level, but without the right strategy there’s every chance it’ll disappear. Researching your audience’s behaviour and what they engage with is key – recording a long-form video and chopping it into socials doesn’t cut the mustard.
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