“Our cloud and ip-based services make remote production and collaboration possible, so teams can reduce or remove the need to travel to different locations”
possible, without having to wait for the entire production to make a change. Embracing the changes that can be made now is a better strategy than waiting until you can make big changes later. By taking an elastic approach to production through employing modular solutions linked by IP, operators can slash on-site infrastructure, transport costs, and risk of overprovision. At the end, every broadcasting set is different, and the road to sustainable operation will be unique for each production. A FOCUS ON PEOPLE Ultimately, sustainability is about creating a quality life for people. Sony’s workplace culture and business practices come back to this theme again and again. “Sustainability is also about inclusion and community impact,” says Rosseel. Every vendor Sony interacts with needs to be operating in an ethical and responsible way, in line with Sony’s Supply Chain Code of Conduct. This requires that Sony suppliers treat workers fairly and according to principles laid out by the Responsible Business Alliance (RBA). Notably, this also includes a recognition of workers’ rights to form and join trade unions, and bargain collectively – an indication that Sony’s respect for worker wellbeing is more than just talk. Industry organisations that promote equity and wellbeing are also very much on Sony’s radar. The company is a major sponsor of the Rory Peck Trust and its annual awards show.
IT’S NATURAL Sony is fully committed to protecting our planet’s resources
Rory Peck is a charity established to support freelance journalists and their families globally, with financial and personal welfare assistance, plus training. Sony also backs Rise, the broadcast industry organisation devoted to furthering gender diversity across the media tech sector. Rise mentorships and educational programmes are creating new pathways into the broadcast industry for under- represented groups. Mechanisms are in place to help Sony reach its ambitious sustainability aims. To hold itself accountable, the company requires that executive bonuses are tied to sustainability performance measures. When a company of Sony’s size makes positive changes, results can be significant, and – perhaps just as importantly – might start to influence others. Business leaders of the 21st century have to put more into the world than they take away. You can discover more about Sony’s efforts to create a liveable future at pro.sony/sustainability
“Supporting Freelance journalists”
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