FEED Autumn 2022 Web

has underway, while establishing goals to continue progress. Halting the assault on our natural life-support system is the priority in any sustainability strategy, but Thompson points out that successful sustainability efforts have to address the health of the business and staff. A draconian path to zero carbon isn’t going to last long, if the people who are supposed to implement it are neglected. “The challenges and solutions are interconnected. Society and companies aren’t going to solve the climate crisis without a really strong people strategy.” EXPANDING THE CIRCLE Thompson knows that the notion of a circular economy, built on reuse, isn’t solely about recycling and using fewer raw materials. It’s about widening that economy, so people have access to an array of opportunities. “You have to expand that circular economy and make it inclusive of people who, for different reasons, haven’t been

able to participate in the ‘brand new’ economy. So the circular economy is both an environment thing, but how it can become more inclusive and affordable, while adding more value.” MPB has set out three major themes with sustainability goals. The first is being circular and renewable, which is already at the core of their used equipment business. But it is adopting circular principles with packaging, eliminating plastic, and using 75% recycled paper. Opportunities for circular economy methodology are all around us. Brainstorming them is going to become a regular part of business in the coming years. MPB is already assessing its furniture and IT equipment, making sure that it’s reusable or reconfigurable. “We are looking at applying this circularity to all the things we need to buy, sell or trade to run our business.” NET ZERO PARTNERSHIPS MPB has set a goal to be powered by

IN THE PHOTOGRAPHY, VIDEOGRAPHY AND CINEMATOGRAPHY SPACE, KIT IS GENERALLY DESIGNED TO LAST A LONG TIME businesses is key. MPB will be vetting partners, working with companies committed to similarly ambitious net zero, diversity and inclusion goals. This includes carriers for the delivery of its equipment, most of which is ground transport. “In the photography, videography and cinematography space, kit is generally designed to last a long time. It’s repairable, adaptable, and a good fit for the circular economy. It’s also a good model for other parts of the electronics industry that still stick to an 18-month life cycle.”

100% renewable electricity, across the business. Focusing internationally presents a special challenge. While the Berlin office is operating on 100% renewable energy, the UK sites are still around 40-55%, with the Brooklyn office at 32%. The aim is also to be net zero across the business by 2030. Sustainability goals are impossible for companies to pull off in isolation. Collaboration with other




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