FEED Autumn 2022 Web


The Diary of a CEO has been a viral hit since its launch. The podcast sees marketing mogul Steven Bartlett interview business personalities and famous faces. But what are the secrets behind its own success?

t is safe to say that the pandemic caused an unprecedented explosion of media – and the mediums on which we consume it. This huge growth has been blatant in the podcasting partition, with stats from The Infinite Dial claiming that, in 2022, 62% of Americans will have listened to podcasts at some stage during their lives. That is a stonking 177 million people – and a 57% increase from 2021. The Diary of a CEO is a perfect example. It is a wildly popular, YouTube-based podcast, acting as the Desert Island Discs of money and fame. The series sees multimillion- pound business extraordinaire and Dragons’ Den star, Steven Bartlett, grill famous faces; uncovering secrets behind their business prowess, as well as personal stories. Interviewees include politician Matt Hancock, Deliveroo founder Will Shu, Gymshark CEO Ben Francis and the intrepid Bear Grylls – to name a few. With over 17.1 million channel views since its 2019 launch, The Diary of a CEO stands out for its crisp video quality, pioneering a new movement of visual podcast productions. It also unlocks an intimate feel to a show that can cover some deeply sensitive topics at times. PLANTING THE SEEDS Although Steven had all the ingredients necessary to cook himself up a viral production, there’s no podcast – especially one of the calibre

he envisioned – without the creative toolset and acumen to execute it. “I originally got picked up by Steven’s team through a freelance website,” begins director and producer of The Diary of a CEO, Jack Sylvester. “I was so close to not doing it, because his manager was being very elusive about what it was about. production related. Fast forward two years, he texts me at 3am saying: ‘I’m going to do this podcasting thing full time. Are you in?’ I said: ‘Yes, I’m in.’” Jack has been producing it ever “After that, I became his go- to London person for anything since. As of August 2022, the podcast is approaching its 170th episode. His background sits with audio, and after university he found himself becoming immersed in the “holy grail of the YouTube space”, garnering a wealth of knowledge surrounding video. “I enjoyed podcasts, and saw a lot of people filming them – the merging of the two was a great idea.” IRONING OUT THE CREASES As confirmed by the reels of celebrities and tycoons featured, the




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