FEED NAB ISSUE 2026 Web

DELIVERING MAJOR STORIES IN MEDIA AND TECHNOLOGY

PRODUCTION

New production bases from Sony

ony is opening a third Digital Media Production Centre (DMPC). The new site, located at the Sony Group headquarters in Minato-ku, Tokyo, will serve as a hub for working with creators and exploring new approaches to media production. Visitors will be able to try a range of production workflows and tools for everything from filmmaking and virtual production to XR-based spatial content creation, post-production and S

test screenings. The centre will also collaborate with Sony’s existing DMPC locations in the US and UK, enabling teams to share production techniques and ideas internationally, as soon as they are thought of and tried. DMPC Japan will feature cinema cameras, lighting systems, production studios, as well as a dedicated virtual production stage. The facility includes CineAlta VENICE 2 and Cinema Line cameras,

professional monitoring and grading environments and an in-camera VFX stage constructed around Crystal LED VERONA displays. Spatial content tools, including XYN and motion capture technologies, will also support experimentation across the full production process, from shooting through to finishing. The new global base is more evidence of Sony’s dedication to developing technologies and expertise for the industry.

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