» The ability to launch channels, test formats and enter new markets without significant upfront investment is lowering the barrier to innovation «
driving rapid cloud adoption,” Moote explains. “Regional differences remain: while western Europe is prioritising flexibility and scalability, North America is more strongly driven by efficiency requirements.” These regional dynamics are part of a broader trend around fragmentation in cloud strategy. There is, simply put, no single, industry-wide approach to cloud adoption. “We are seeing conflicting information on cloud adoption that again depends on region, company size and internal mandates,” Moote expands. “For example, those who haven’t yet adopted cloud storage and edge computing are most concerned with cost. A double-edged sword (in or out of cloud) is the increased focus on cybersecurity.” Security, once seen as a specific barrier to cloud adoption, has become a universal concern, regardless of where workloads are hosted. As media companies handle increasingly valuable and sensitive data, the need for robust cybersecurity measures has intensified, adding another layer of complexity to cloud decision-making. Moote highlights another crucial consideration: “As my industry focus has been interoperability and redundancy, I see that about half of end users prefer to deploy cloud solutions using multiple public cloud providers. Interoperability between providers is constantly a key concern.” The promise of flexibility cloud infrastructure offers can be quickly undermined if systems cannot communicate effectively, making standardisation and open architectures more important than ever. Setting the standard This is where organisations such as the IABM play a crucial role. As the international trade association for suppliers of broadcast and media technology, IABM’s work spans market intelligence, training and the development of best practices. The core goal is to help companies navigate an increasingly complex technological landscape. With members ranging from start-ups to global technology providers, IABM provides a platform for sharing insights and addressing common challenges. Stan Moote’s own career reflects the breadth of experience informing this work. Having started in television engineering in the late seventies and then gone on to co- found companies, contribute to key standards such as CCIR-601 and hold senior leadership roles at major technology firms, Moote brings both technical depth and commercial insight to the conversation. His long-standing involvement with organisations such as SMPTE and his role in driving interoperability initiatives give him a unique
WATCH ME! The IABM Dynamic Software Licensing Group in action
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