AT ARM’S LENGTH A StudioBot LT from MRMC, which ITN used as part of ITV’s overnight general election programme in 2024
» As the pace of change in news continues to accelerate, audiences expect
information instantly «
Delivering these experiences requires accurate camera movement and positioning to maintain alignment between real cameras and virtual graphics environments. “To help achieve this, robotic systems provide extremely precise and, crucially, repeatable camera motion so shots always match the appropriate digital element,” says Taylor. They also support real-time target tracking to maintain consistent framing when presenters move within augmented or virtual studio spaces. “Bringing this all together requires a very high level of technology and process integration, with modern camera robotics designed to integrate seamlessly into the wider production setting rather than operating as stand-alone systems.” ITN was the first production company to deploy MRMC’s StudioBot LT as part of ITV’s overnight general election programme on Thursday 4 July 2024. “The StudioBot LT is a recent addition to MRMC Broadcast’s range of robotic arm solutions,” says Taylor. “It was the first time it had been used in a live programme of this kind, serving as a bridge between the two main ITV studios used on the night. The ITV overnight programme was on air from around 10pm, following the exit poll, through to 6am on Friday to cover the general election results as they came in.” Al Jazeera also made the decision to deploy MRMC’s StudioBot XL robotic arm as part of a new studio infrastructure designed to support more ambitious visual storytelling. “Replacing a manual dolly and crane- based workflow in one of the network’s flagship studios in Doha, the system gave the production team a greater range of motion and the ability to execute consistent, pre-programmed camera moves. With a large operating envelope and the capacity to support full-size broadcast
cameras and teleprompters, it enables Al Jazeera to create more dynamic shots, which are now used being used across a wide range of their programming.” Automated systems are already well on their way to becoming part of the standard newsroom infrastructure. “While automation is a rapidly growing trend, plenty of broadcasters continue to operate hybrid production models that combine automation-driven workflows with the ability for operators to take direct manual control when required,” says Taylor. “Robotic camera systems support this model by allowing precise repeatable motion in automated workflows while still enabling manual operation.” Breaking news needs resilient tech As the pace of change in news continues to accelerate, audiences now expect information instantly. “That places greater importance on technology and workflows that empower editorial teams to work quickly and confidently,” adds Akhtar. At the same time, broadcasters must make careful decisions about how they invest in production technology. Akhtar stresses that financial sustainability and long-term reliability are all crucial considerations. Technology should enable newsrooms to adapt to changing demands rather than forcing them into rigid production models. “Looking ahead, the most successful news organisations will likely be those that combine strong journalism with adaptable technology strategies,” concludes Akhtar. “By focusing on efficient workflows, scalable infrastructure and clear visual storytelling, broadcasters can continue to deliver the timely and trusted news coverage that audiences rely on.”
Powered by FlippingBook