As social media transforms passive viewers into active participants, broadcasters face a problem: how do you harness the noise without losing the game? Words by Verity Butler
N ot so long ago, watching live sports on TV was (for many) a largely solitary act. You sat in front of the television and reacted to what felt live but, in reality, could’ve been anything from a few seconds to a few minutes of delayed action. You might have even shouted at the referee and then waited until half-time or the next day to see whether anyone else shared your opinion. Nowadays, that
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