» I may own the rights to a show, but does that contract allow me to recut different versions? «
your content operation so there’s no human intervention to feed this beast. Both FAST and social media have to be fed all the time. That’s what we are helping with.” When Moments Lab’s AI agent pours over an archive, it identifies and tags faces, objects, locations, text, and speech, but it can also identify narrative arcs and certain types of dramatic moments – so ‘interesting’ clips can be extracted automatically, and even published to social media, with minimal human intervention. The recent hype around micro dramas – compact serial narratives, usually released in vertical video form – opens up myriad possibilities for repurposing old assets. “One way of doing it is to say ‘I am not going to record a new micro drama. I’m going to take an old show, identify, extract and then publish its cliffhangers. You can turn an episode of 40 minutes into maybe ten four- minute episodes. “We’ve started this with customers – we cannot mention them, but they are all famous and it’s beginning to work very well.” But having the tools to repurpose assets easily doesn’t always mean
Tracking the rights around your assets is just as important – maybe even more important – than tracking the assets themselves. “You can think of rights as very binary: either we have the rights or we don’t have the rights,” says Petitpont. “But actually it’s way more granular. Maybe there are only some seasons when you have the rights, or you might only have the rights to specific countries. “It’s still a big point of pain in our industry, and I don’t see how to solve it with technology. “I believe that repurposing content will need a new kind of rights that will need to be defined. The border between marketing assets and a repurposed show that is contributing revenue is going to be very thin.”
you can. As archives and assets become more accessible and monetisable, the biggest friction point in the supply chain will be the legal department. A media company can repurpose an asset in a hundred different ways that would have been cut into a show once and then forever forgotten about a generation ago. The crucial question now is do they have the rights to do so? I may own rights to a show, but does that contract also allow me to recut and republish different versions? Or can new versions be justified as marketing materials rather than new content? And if you bring GenAI in to generate or enhance content as well, that carries with it even more complications to navigate.
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