Yes MAM!
EDITORIAL
EDITOR Verity Butler +44 (0)1223 492246 veritybutler@bright.uk.com EDITORIAL DIRECTOR Nicola Foley SENIOR STAFF WRITER
rather than a storage solution. If content is king, MAM is the kingdom. Plus, we’re thrilled to bring you an exclusive interview with NASA, which shares the challenges (and sheer coolness) of livestreaming beyond Earth. With the next moon landing fast approaching, and since it’s due to be streamed live to millions, the conversation dives into handling latency and what it really takes to broadcast from space. Spoiler alert: buffering is not an option – especially not with so many moon landing conspiracy theorists out there! Elsewhere in the issue, you’ll find our update on the media-tech supply chain as well as two cloud deep dives, where we explore its sustainable benefits and meet up with IABM’s CTO to discuss its international adoption. Finally, with broadcast’s biggest challenge of the year fast approaching, we talk to the media- tech vendors gearing up for the Men’s FIFA World Cup. Involving multiple countries, dicey politics and a maze of rightsholders and time zones, it’s sure to seriously put the media-tech space through its paces!
hether you’re heading to Las Vegas or tuning in from afar, think of this issue as your
W
show handbook; packed with industry insights, and even a view from space just to keep things interesting (more on that later!). Let’s start with the April event we’ve all been ferociously preparing for: NAB Show 2026. Across several pages, we’ve mapped out this year’s unmissable booths, the talks worth sneaking into (even if you’re double booked) and the voices driving the industry forward. From speaker highlights to innovative product launch news, this is your shortcut to navigating the chaos and making your precious time at the show count. But if NAB is the broadcast industry stage, media asset management (MAM) is the engine humming behind it all. Once quietly tucked away in the background, MAM systems are now front and centre, powering faster workflows and entirely new ways to unlock value. In this issue of FEED , we dig into how broadcasters and tech vendors alike are rethinking MAM as a strategic powerhouse
Katie Kasperson FEATURES WRITER Oliver Webb
CHIEF SUB EDITOR Matthew Winney JUNIOR SUB EDITORS Tabitha John & Kezia Kurtz
CONTRIBUTOR Neal Romanek
ADVERTISING
SALES DIRECTOR Sam Scott-Smith +44 (0) 7875 711967 samscott-smith@bright.uk.com
SALES MANAGER Emma Stevens +44 (0) 1223 499462 / +44 (0) 7376 665779 emmastevens@bright.uk.com
DESIGN
DESIGN DIRECTOR Andy Jennings MAGAZINE DESIGN MANAGER
Lucy Woolcomb SENIOR DESIGNER Carl Golsby JUNIOR DESIGNER AND AD PRODUCTION Holly May
VERITY BUTLER, EDITOR veritybutler@bright.uk.com
PUBLISHING
MANAGING DIRECTOR Andy Brogden
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