n How AI can adopt content in real time based on viewer response n How emotion and cognition influence engagement n How immersive formats affect memory and attention Hosted by NAB chief innovation officer John Clark, the BEIT Conference Opening takes place on Saturday 18 April from 9.30 to 10.45am in the North Hall, with remarks from BEIT Conference Committee chairman Sun Sachs, senior vice president, digital products, Townsquare Media, followed by the presentation of the best paper award and best student paper award, co-sponsored with IEEE BTS. Crum will then take the stage for her presentation ‘From Data to Mind: How Technology Is Reshaping the Minds of Storytellers and Media Consumers’, which will discuss how advances in AI and human-centred engineering are changing how people interact with broadcast content, media and technology. Drawing on research in neuroscience and immersive systems, the keynote will explore how emerging tools, from empathetic interfaces to AI, are beginning to understand human intent and behaviour, transforming how audiences engage with broadcast, digital media and advertising. This IS a laughing matter Believe it or not, not everything at NAB has to be about pipelines, codecs and cloud workflows. Sometimes, it’s good to remind the industry why any of this even exists in the first place: to entertain people. Cue Nate Bargatze,
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