Some of the other the key talking points will include:
n Direct-to-consumer streaming strategies n Immersive fan experiences, focused on AR and VR n Creator-led sports content n Personalised viewing experiences The expansion signals that sports are now a breeding and testing ground for anything media-tech focused, from monetisation models to production workflows. The science behind the streaming One of the other major announcements for this year that particularly caught our attention is the keynote from neuroscientist and technologist, Poppy Crum, who will headline the Broadcast Engineering and IT (BEIT) Conference. That’s right, neuroscience is coming to NAB. Crum’s work sits between human perception, AI and storytelling, and seeks to ask: how do people actually experience content? Her presence signals a shift in thinking. It’s time to stop focusing solely on building better tools at a faster pace, but instead on what all this technology does to the audience and their experience of the content they’re consuming. Her keynote speech is set to cover some interesting sub-themes within that idea, including:
Blackmagic goes immersive
When attending NAB Show, it’s almost a rite of passage to check out the Blackmagic Design stand. It's virtually impossible to miss due to its size – and is usually packed full with attendees exploring its array of different products that sit across broadcast, live events and cinema. During this year’s show, Blackmagic will showcase its workflow line-up across the production chain, including the new URSA Cine Immersive. Designed for Apple Immersive Video and VR180, it uses a fixed- lens solution and dual 8K sensors to capture stereoscopic 3D to a single Blackmagic Raw file. This unique integrated design makes shooting 3D video simpler than ever, without the difficulty of complex multicamera 3D rigs. Blackmagic will also show a range of live production tools at the booth, including ATEM switchers, HyperDeck recorders and Blackmagic Replay, alongside its 2110 IP Converter range as part
A NEW LEAF The new URSA Cine Immersive (above) will be showcased at NAB
of a wider SMPTE 2110 workflow. The converters are designed to link SDI and IP systems, supporting uncompressed video, audio and metadata over 10G Ethernet, as well as PTP synchronisation and NMOS control. Blackmagic will also be demonstrating DaVinci Resolve
Studio and Blackmagic Cloud, including workflows which are built around ATEM ISO recordings, collaborative editing, remote review and finishing. Visit Blackmagic Design at booth N2502 in the North Hall, or learn more at blackmagicdesign.com
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