INDUSTRY
Airtime report suggests major turning point for media tech
magi has released its March 2026 Airtime Report, which suggests we are at a major
year, with ad impressions jumping to 27%. Also, beyond North America’s dominance, APAC and EMEA both saw ad impressions grow by 43%. The report also concludes that AI integration is becoming a structural shift as significant as the original move to streaming. “The industry is entering a phase where AI is no longer just
about experimentation – it’s about embedding intelligence directly into operational workflows,” said Srinivasan KA, co-founder and president for global business. “Media companies that integrate Applied AI over ingest, localisation, scheduling and monetisation will unlock meaningful gains in speed, efficiency and scalability.”
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turning point. While FAST continues its double-digit global climb, led by a 66% surge in LATAM viewing, the real story is the shift towards Applied AI in media operations. Other key stats show that hours of viewing (HOV) are up 21% year-over-
PTZ s
Within Visual Reason
TZOptics has launched its Visual Reasoning Initiative, which seeks to make video
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more actionable by blending robotic PTZ camera systems, AI and open integration. The initiative supports an open, practical path for integrators and developers to build visual reasoning tools that fit broadcast, pro AV, education, healthcare and industrial environments. “The Visual Reasoning concept of turning cameras into intelligent teammates and video into action is too important to be let to one company,” said Paul Richards, chief revenue officer for PTZOptics. “We created this movement to help small teams deliver much bigger results and with fewer errors.” It’s partnering with Moondream – which builds rapid, open-source vision language models to enable applications to understand images and video. This helps make the Visual Reasoning concept a reality.
BROADCAST STUDIOS
Nebraska’s HuskerVision continues modernisation efforts
he University of Nebraska’s HuskerVision has
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completed the second phase of a modernisation effort, with the deployment of an ST 2110- based video infrastructure powered by Lawo. Following an audio-first transformation in 2023, the video implementation brings all major athletic venues into a software- based production environment. The result is a media fabric that can handle simultaneous shows from multiple control rooms, while granting student operators access to the same tools used in top-tier broadcast facilities. The earlier audio upgrade introduced HuskerVision to
Lawo’s IP ecosystem through mc²56 production consoles, A__ UHD Core processing, A__stage 64 and A__mic 8 interfaces and HOME Management for routing and orchestration. “Doing audio first was absolutely key,” recalls recently retired chief engineer Scott Guthrie. “We learned timing, stream management, PTP, device discovery – all of the fundamentals.”
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