hannel 9 Sydney Headquarters has unveiled its upgraded Australia’s Channel 9 gets XR upgrade EXTENDED REALITY C
and dynamic storytelling on the studio floor. The project was designed to create a broadcast space capable of supporting a range of programming for major sports and special broadcast presentations. With a large central display and extended visual environment, the studio enables the in-house production team to build tailored visuals.
INDUSTRY
World Cup spurs spending figures A
Studio A, a state-of-the-art XR broadcast environment for sports programming and special broadcasts. Having been delivered by Creative Technology Australia, the installation was powered by ROE Visual’s Meru, featuring a 14x3m video wall that delivers immersive visuals
s football fans eagerly prepare for the upcoming FIFA World Cup, recent data
from a report by Epsilon suggests that over two-thirds of UK-based fans are already planning purchases relating to the tournament – from new TVs to outdoor equipment and home furnishings. Based on a survey of 1000 consumers in the UK, the Match Ready: World Cup Audiences report shows the different motivations, interests and habits of the fanbase. It also revealed that only 50% of the 34-million-strong audience is made up of regular league fans, with many only tuning in during big events.
See p72 for more on the World Cup
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