avid.com AVID
PLUGGING IN TO ADOBE Avid is now enabling content creators and video editors who use Adobe Premiere Pro to collaborate with Avid-based production environments. Its MediaCentral Panel for Adobe Premiere Pro is a software plug-in that offers the advantage of Avid storage, asset management and team collaboration. The integration also enables editors to browse, search, access and edit content and metadata without ever leaving Adobe Premiere Pro. The plug-in aims to enable a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams. “The MediaCentral Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production,” said Van Bedient, head of strategic development at Adobe.
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