AFTERLIVE
fterLive’s music production and rehearsal space in Bromley was
never meant to become a video studio. But creative director Adam Bonner thought the music industry needed a better Covid-19 strategy. “In live music, everything was being given away for free, often recorded and filmed badly,” says Bonner. “I understand that people were trying to just put out content, but they weren’t representing the artist in an effective manner.” Bonner decided to offer video services that would not only give artists content to put online, but that would be quality assets, still proving their usefulness in a post-Covid world. In contrast to most video production, making content with high-quality audio is just as important as getting the video right.
Words by Neal Romanek
We look at three companies turning Covid-19 roadblocks into opportunities to provide better online video services for artists and fans
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