Rohde & Schwarz Tim Felstead Director of strategic planning
Red Bee Media Margaret Davies Chief marketing officer
What was your biggest lesson in 2020? It’s a small world getting smaller and we’re all in this together! The other lesson is for business, ‘better change’ has a much greater and nuanced meaning now. What was your proudest moment? I made a lockdown choice between hunk, chunk, drunk or monk. I smashed my personal best running the hills around my home. Though, wine intake did rise slightly nonetheless. What will December 2021 be like for your business? A stable ‘new normal’ for our business activities and being able to look back on 2020 as an ‘annus horribilis’ for our industry friends, colleagues, partners and competitors.
What was your biggest lesson in 2020? The indomitable nature of the human spirit. It has been truly inspiring to witness the creativity and capability with which individuals and teams at Red Bee have pulled together, despite the stress and discomfort caused by the pandemic. It’s been tough for everyone, with challenging personal circumstances and new ways of collaborating. And yet, every day people showed up. Online from their homes or going into our critical operational centres, they all made the best out of the situation, always delivering on the commitments to our customers and to each other. What was your proudest moment? Seeing our new refreshed website go live in June. As the pandemic took hold in March, we were on the cusp of launching a refreshed look and feel for our brand. Our marketing team had to divert all our efforts to quickly pivot towards engaging with prospects and existing customers in an entirely digital format. We’d already begun working on our new website and transforming our digital marketing capabilities, but everything had to be accelerated at warp speed, as we sought to mitigate the impact of industry trade shows and conferences being cancelled. For a small marketing team – now working full-time at home, with young families and homeschooling to deal with – it was hard. The herculean efforts we went through to get the site live were phenomenal. A few months later, it is clear it was worth the effort, with increased web traffic and conversions to prove it. What will December 2021 be like for your business? We’ll be celebrating further milestones in our transformation journey, including migrating existing customers to our new platforms. We will be proud to see many more content owners reach local and global audiences through our OTT services. But most of all, we’ll be celebrating that we’ve achieved all this having kept our teams safe and well, working either at home or in our operations centres. What one piece of media tech do you wish someone would invent? An interpreter that knits together all the learnings and analytics from all the various parts of our marketing technology stack and tells me the story of audience engagement with the Red Bee brand overall. Marketers have to be super data savvy to make decisions. And without doubt, one of the biggest challenges is to aggregate all the data to form coherent conclusions. I’d love to see a tool that just makes it easier to piece together a complete image of our brand engagement.
What one piece of media tech do you wish someone would invent? A universal, end-to-end, frame-based, metadata schema that we could agree on and stick with. Yeah, dream on! What were the best thing(s) you watched this year? The much needed return of live sport (rugby, in particular).
Atomos Jeromy Young CEO and founder
What was your biggest lesson in 2020? People continue to surprise me. No matter what the obstacles, an amazing, loyal team are more resilient and driven to succeed than you thought was possible. What was your proudest moment? Our entire team came together, despite the challenges of Covid, to launch six new products, enable ProRes Raw support for 11 new cameras and ship three new firmware updates for existing users. What will December 2021 be like for your business? Hopefully, we can see our home town, Melbourne, celebrating a ‘Covid-normal’ Christmas. What one piece of media tech do you wish someone would invent? Given Atomos is all about inventing the next thing, I probably better not say. My wish may come true in the coming months. Best thing(s) you watched this year? My Octopus Teacher on Netflix – it’s an amazing story of the healing power of nature with fantastic cinematography.
Best thing(s) you watched this year? The Mandalorian on Disney+.
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