Photography News 112 - Web



The award-winning photo lab has unveiled innovative new additions to its personalised, custom photo calendars – along with even easier ordering Make it a date with WhiteWall

IT’S EASY TO lose track of time, but you will never forget what day it is with a personalised photo calendar, beautifully printed by the experts at WhiteWall. With 2024 approaching, there’s added incentive to visit the leading photo lab’s website and get creating one of your own. WhiteWall has just unveiled several innovative additions to its service, as well as streamlining the order process; so things couldn’t be easier on both counts. And the possibilities are almost endless. Including the cover, its photo calendar offers pages through which to showcase your best photographs throughout the year. And, of course, the gifting potential to family members or clients is huge. In the case of the latter, the calendar can provide year-round promotion and create a lasting impact. Time to make it personal Inkjet printed on premium photo paper, WhiteWall’s calendars are put together using outstanding brand-name papers and meticulous printing techniques, ensuring a professional finish and feel. While it offers up simple-to-use calendar templates, these can be customised according to personal preference. Your own comments or notes can even be added, if you wish. Eight calendar formats are available: A4, A3 and A2 in both landscape and portrait options, 30x30cm as well as 45x45cm. And a robust cardboard backing delivers durability whichever you choose. You also get a choice of six premium papers to print on. There’s a 250gsm inkjet glossy option, using UPM Digi Finesse Gloss paper, for not only brilliant gloss but also vibrant colour. Or, if you’d prefer, select the same thickness inkjet matte paper – here Sappi Magno Matt – for a subtler aesthetic. Alternatively, opt for UPM’s high- gloss inkjet paper for added depth and vibrancy. There are both glossy and lustre satin-finish versions of Fujifilm’s Supreme paper available to customers making up their WhiteWall calendar. The first is described as a classic glossy photo paper for maximum brilliance, while the latter provides understated elegance via a silky matte finish. If you want a luxurious feel and appearance, these are the choices to go for. For those wanting a deep matte finish from their photo paper, take a look at Fujifilm Velvet, which

PAGE TURNER You can create a calendar that is built entirely to your specifications, from the paper quality to the design

“Calendars are put together using outstanding brand-name papers and meticulous printing techniques”

promises a classy looking, reflection- free image. It boasts a soft, sensual feel, thanks to a Fujifilm process that gives the paper’s surface an extraordinary coating. As well as choices of paper and format, there are different binding options available, too, including silver, black or white. And a noble- looking silver binding can perfectly round off the product when it’s set against photo paper, the company advises. Saved photo calendars will remain available in your WhiteWall account for 90 days. While the above propositions sell themselves, further reassurance

is given via the fact WhiteWall received the accolade of best photo lab worldwide from industry watchers TIPA this year. It can also offer you advice via email or phone. So, to get started on a premium look and feel photo calendar of your own and transform your photos into year-round wall art, direct your browser to the below URL at the earliest opportunity.

12 Photography News | Issue 112

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