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THE RISE OF THE CREATOR ECONOMY With content creators and podcasts shaping the future of filmmaking, we take a look at how and why to get involved
O nce the exclusive domain of pro filmmakers, the world of visual storytelling is undergoing a dramatic shift. Filmmaking is no longer confined to cinema screens or broadcast schedules; it’s thriving in the hands of creators who are building audiences one film at a time. Two of the most explosive areas of growth in the industry are podcasting and what is now labelled ‘content creation’. And if you’re a filmmaker looking to make a living, it’s more than just a trend – it’s a huge opportunity. In a world that’s overflowing with content, the filmmaker’s eye remains a valuable asset. Now’s the time to use that skill, across screens and streams. Whether it’s putting your stories out there or providing services to creators, there’s a need for those with know-how and the equipment to back it up.
Podcasting offers a unique opportunity to host interviews, share industry insights or document interesting production journeys. It’s an intimate and authentic format that builds a strong connection with audiences and comes with a relatively low barrier to entry. The best podcasts feel like TV shows with solid production values – something real filmmakers will know how to deliver. With major camera brands, lighting and audio manufacturers jumping in with products specifically for smaller spaces and single-operator set-ups, we take a look at some of the latest and greatest gear you need to get going. You can check out a load of relevant kit at The Podcast Show in London’s Business Design Centre on 21-22 May, where an international audience of tens of thousands of creators, plus industry giants, will gather.
We live in a golden era, where digital cameras, powerful editing tools and fast internet have enabled anyone with a story to reach a global audience. YouTube, TikTok, Instagram and Patreon have become modern-day broadcast networks, and filmmakers are tapping into these platforms to build personal brands, share their work and create income streams. Content creation is becoming a viable career, with audiences hungry for behind- the-scenes breakdowns, cinematic vlogs, gear reviews and tutorials. For many filmmakers, it offers the chance to stay active between projects, experiment with new formats and maintain direct control. Meanwhile, podcasting is emerging as another high-impact platform. It’s no longer just about audio, as the rise of video podcasting on platforms like YouTube has brought it firmly into the mainstream.
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