SOCIAL MEDIA SHORT-FORM CONTENT AT ITS BEST
EVENT HIGHLIGHT EDITS FROM LIVE EVENTS
Video dominates social media, and as such is crucial for many commercial clients who want to stand out. Creating short-form video for social platforms – from marketing campaigns to branded content or virals – is a growing way of using video to grow an audience and greater engagement. From short vertical videos shot for Instagram Reels, Facebook, YouTube Shorts or TikTok to longer-length films for any social media platform, this is the place where great work is going viral. We want to see the content you’ve been creating.
This category is for the polished edits of any sort of event, using editing to tell a wider and more engaging tale than live streams do. That might include interviews, graphics, a presenter and BTS insight. If you shoot events and edit the footage into highlight films, this is for you.
In the booming world of content creation, good gear is paramount. Social media is a serious business for professional filmmakers, creating great content for clients who realise that their audience will no longer accept subpar work. To up your production value, investing in some seriously good lighting and modifiers is the best way to go. This is where Amaran steps in to steal the spotlight. Its range of great-value LED lights are stunners with truly pro-level performance. Whether you’re nailing a viral TikTok, shooting cinematic YouTube content, snapping jaw-dropping Instagram shots or streaming live on Twitch or Kick, Amaran’s perfect tools won’t break the bank. Amaran continues to expand its selection of fixtures and has a
wide range, including sleek panels, versatile tubes, on-camera options and even a Magsafe-compatible smartphone light. The brand makes it ridiculously easy to take your content from basic to the next level with lighting that hits the sweet spot of quality, affordability and ease of use. The Amaran App further adds to the user-friendly approach. It’s your all-in-one control centre, letting you adjust brightness, tweak colours and fine-tune your set-up directly from your phone or desktop. The winner of the social media category will score the epic Amaran Ace 25c Kit, the Amaran Go and the Amaran Tag.
MUSIC VIDEO HELPING TRACKS COME ALIVE
BEST EDITING FOR THE MASTERS OF POST-PRODUCTION
Music videos are where many talented filmmakers learn their trade. This award is for any sort of genre. We’re not judging the music, but how the video adds to the whole creative package. A great entry this year is Aron Randhawa’s Speak in the Dark for British-Bengali musician Tara Lily. The video merges nature, darkness and surrealism in a dreamlike world. It was produced using both in- camera work and VP to add real polish.
Any serious filmmaker knows it’s in the edit that the visuals and audio come together to create something even more incredible. Grading, cuts, sound design and graphics all add to the mix. In this class, any sort of film is welcome, as long as it highlights some serious skills. That could involve stunning work in editing, grading, motion graphics or more. It can be your own film, one you helped shoot or one you worked on as an editor.
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