CANON ADVERTISEMENT FEATURE
Canon powers the future of podcasting Whether you’re creating long-form interviews, solo commentary or panel discussions, you need the EOS cinematic edge N ow that content really is king and creators are building empires from living rooms and studios alike, one thing
has become clear: video podcasts are not just the next big thing, they are here right now. Whether it’s a solo deep dive from a clued-up influencer, a more traditional two-person interview or a multicam round table with celebrities, audiences are tuning in with their eyes and ears. And when it comes to capturing that experience in crisp, cinematic quality, Canon is leading the way. Using its long-standing expertise in videography and cinema, Canon has confidently positioned itself as the go- to brand for video podcasters of every level. From budget-conscious beginners looking to move up from a smartphone to professional studio set-ups, Canon offers a flexible and scalable ecosystem that makes high-quality video production accessible and intuitive. The blend of incredible image quality, reliable autofocus and outstanding colour science is crucial, as Canon understands podcasters want far better quality than a phone or webcam but don’t want to be high-level camera, audio and post- production experts. They want to plug in, hit record and focus on the conversation, knowing the subjects will be sharp, the look very cinematic and the workflow fast and simple. “Video-first podcasts have really taken off, and quality has quickly become important,” says Graham Payne from Canon UK. “Large-screen TVs are now the most popular way for viewers to watch podcasts on YouTube, so the quality must be high. The people making them don’t really think of their work as podcasts but simply as shows. “Last year, Canon was the first manufacturer to exhibit at The Podcast Show in London. We had a simple set-up of one light and a Canon EOS C70 comprising an 85mm lens with the picture being shown on a screen. Many people came up to us and asked how they could get an image to look as good as that – including the crew from That Peter Crouch Podcast .
DIARY ROOM Canon EOS C70 cameras are used by Bartlett’s podcast (above). Podlab elevates visual podcasting (top right)
high-resolution stills, some models have a 29-minute video recording limit, they can overheat, it’s difficult to power them for long shoots and some don’t even have effective autofocus. While anyone can talk into a mic, not everyone can look great doing it. That’s where Canon comes in, with a range of cameras and lenses for podcasters of all levels, helped by its famed true-to-life colours and skin tones. At the higher end,
It’s all about choosing and using the right equipment.” And of course, the Crouch team has made the full-scale switch to Canon cameras and lenses. Podcasting started as an audio-only medium, so there is lots of know-how around capturing sound. But now that video is king, podcasters have found the transition difficult, as the majority started with a mirrorless camera, which is not ideal. That’s because most are built for
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