The ultimate magazine for next generation filmmakers
Editor in chief Adam Duckworth Chief sub editor Matthew Winney Sub editors Zanna Buckland & Minhaj Zia Editorial director Roger Payne EDITORIAL ADVERTISING Sales director Sam Scott-Smith +44 (0)1223 499457 samscott-smith@bright.uk.com Sales manager Gabrielle Pitts +44 (0)1223 492244 gabriellepitts@bright.uk.com DESIGN Design director Andy Jennings Magazine design manager Lucy Woolcomb Senior designer Carl Golsby Junior designer and ad production Holly May PUBLISHING Managing directors Andy Brogden & Matt Pluck MEDIA SUPPORTERS AND PARTNERS OF:
Cut hours from editing time! Grade your footage without any knowledge of colour! Increase creative control! Generate B roll instantly! Yes folks, the future is here, and it’s going to make you happier, more profitable and more creative. All for the price of a subscription to Adobe’s new AI Firefly Video web application, now integrated with the brand’s fantastic Creative Cloud. On the surface, Firefly Video sounds incredible since it can generate videos from text prompts or images. You can even adjust the camera angles and add atmospheric components such as fire, smoke, dust particles and water. Currently, it’s in public beta and can create HD videos up to five seconds long using text descriptions or reference images. Adobe plans to enhance the app with faster processing and 4K support in the future. Eventually, there will be no limits on resolution or length. Plus, these AI-generated assets are legal for commercial use. Those nice people at Adobe have thought of everything, with Firefly drawing its influences from public domain and licensed material – ideal for brands and creative professionals. It’s the new age of sophisticated AI video production, designed to reduce tedium for video editors. Want the footage graded teal and orange but lack the skills? Just ask Firefly to do it. No need to hire a colourist, camera operator, scriptwriter, model, lighting kit or location. It can also cure creative blocks during scriptwriting and storyboarding, or even create pitches when looking for funding. It’s not only for quick TikTok videos of Volodymyr Zelensky giving Donald Trump a slap. With you and your laptop alone, you will be making fully funded,
PRETTY FLY The new Adobe Firefly Video app promises so much for creatives satisfied using AI-generated footage extend backgrounds or remove unwanted elements missed during filming. It’s likely to impact the lower end of the commercial market, where business owners might believe they can generate a realistic promotional video simply by letting a computer handle it. But there will always be a call for quality, bespoke and unique content that no amount of AI could ever produce. AI is just another tool that filmmakers should be aware of – and how it can help them make better films for clients who value what they do and have the budget to pay for it. You can’t hide from progress.
Oscar-worthy films in a jiffy. Of course, most professional
Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridgeshire CB22 3HJ
filmmakers would have no problem using AI to elongate shots by inserting new frames into footage – or applying advanced tracking and masking tools to
Pro Moviemaker is published bimonthly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without prior written permission of Bright Publishing Ltd. ISSN number: 2045-3892. Pro Moviemaker is a registered trademark of Bright Publishing Ltd. The advertisements published in Pro Moviemaker that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted are street prices. In sterling they include VAT (unless otherwise stated), but US dollar prices are without local sales taxes. Prices are where available or converted using the exchange rate on the day the magazine went to press.
ADAM DUCKWORTH, EDITOR IN CHIEF
3
PROMOVIEMAKER.NET
Powered by FlippingBook