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Fujimoto’s light ribbons were born out of his passions for engineering and dance

That’s when I first pivoted and started looking into flags. They’re incredibly versatile, used in sporting events and many other live performance scenarios too. Then it just clicked that if you make the flag segment fully LED, it would have a totally new use. Once we launched those, M Plus Plus became even better known and we started getting more international enquiries. With that came the launches of all our other subsequent products. Talking of sports, you played a major role in the opening ceremony of the Tokyo 2020 Paralympic Games. What was that experience like? My old friend, who is a director, was head director for the Paralympics show. We met to discuss how they could incorporate about 20 lighting costumes into the show. Since it was the Paralympics, the athletes all had different disabilities, so we wanted to create something original for each one. For example, if an athlete was in a wheelchair, we would transform the entire wheel into an LED display. Or if it was a runner with an artificial leg, we would decorate the entire leg with LEDs. So it was our mission to bring out their uniqueness and make it into something super special, depending on each athlete – something to be celebrated. This goes back to my earlier point about MPLUSPLUS’s flexibility in designing all the hardware and software in-house. We can create practically anything from scratch – whether its curved LEDs or any other kind of shape – we have complete customisation control. Having worked on an array of such interesting projects, it must be hard to choose, but could you highlight a career-defining moment?

Continually shrinking the size of LEDs allows for more complex applications

MPLUSPLUS’s tech has been applied in stages, stadiums and event spaces

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